FUJI X100VI
This project focuses on creating and using a brief and pitch to plan and deliver the visualization of a product and brand. Over 9 days of work, a total of 65 hours was spent on planning, creating a brief, pitch ,moodboard and storyboard, modeling in CAD and Blender, creating materials in Substance Sampler and post-processing in Premiere Pro. This project gave me further experience on the use and importance of the planning and pre-production stages, as well as the value of visualizing an idea beforehand.
This project emphasized realism through materials, lighting, and camera motion, aswell as an iterative workflow, an estimateted timeframe and a time total. Under 9 days, a total of 73 hours was spent on planning, creating a moodboard, modeling in CAD and Blender, creating materials in Substance Sampler, designing decals in Illustrator, and post-processing in Premiere Pro. Finishing this project taught me further on how to estimate and portion my time, look for and use inspiration, the importance of a stuctured workspace and a deeper understanding of the programs I used.
FOCUS
FOCUS
Brief, Pitch, Planning
Brief, Pitch, Planning
PROGRAMS
PROGRAMS
CAD, Blender, Figma, Premiere Pro
CAD, Blender, Figma, Premiere Pro
TIME
TIME
65h
65h



FOCUS
The creation and use of a brief, pitch and storyboard were the main focus for this project. Planning out scenes, styles, and purpose, allowed for a clearer production structure and an early understanding of the techniques, limitations and risks of the project.
I gained a greater understanding of the importance of drawing up and imagining scenes, lighting, atmospherics and camera movements in the pre-production stage to ensure a smoother workflow down the line.






PROGRAMS
I used Autodesk Fusion 360 to create the main body of the model, and Blender to create the glass and studded, triangular surfaces on the knobs and camera lens. In Substance Sampler, I mixed and tuned materials to create normal maps, which I then tiled using UV maps. I used Figma to create my brief and pitch, as well as my storyboard and moodboard. Finally, in Premiere Pro, I edited the renders, adding effects such as chromatic aberration, sharpness, noise and bloom, and lastly, timing the clips to music.
I used Autodesk Fusion 360 to create the main body of the model aswell as larger components. Blender was used to create smaller details and more intricate parts such as the top adjustment knobs, middle slider, gauges, portafilter and group head. In Substance Sampler I mixed materials untill I had a satisfactory material finish, of which I exported the normalmaps and integrated them with Blenders node shaders. Decals and text was created in Illustrator by importing fonts, finding color values and closely following referenses. For the final touches I used Premiere Pro to adjust the timing to music and add effects such as sharpness, noise and bloom.
I used Autodesk Fusion 360 to create the main body of the model aswell as larger components. Blender was used to create smaller details and more intricate parts such as the top adjustment knobs, middle slider, gauges, portafilter and group head. In Substance Sampler I mixed materials untill I had a satisfactory material finish, of which I exported the normalmaps and integrated them with Blenders node shaders. Decals and text was created in Illustrator by importing fonts, finding color values and closely following referenses. For the final touches I used Premiere Pro to adjust the timing to music and add effects such as sharpness, noise and bloom.
TIME
The planning for this project, consisting of creating a brief, pitch, moodboard and storyboard, as well as an estimated timeframe, took a combined 11 hours. The modeling stage, including modeling, UV mapping and texturing, took of 24 hours, with modeling taking up 16 hours of that time. Lastly, production and post-production, consisting of a motion and material preview, lighting, animation and post-processing, came to a combined 30 hours.
The planning for the project, concsiting of creating an estimated timeframe, timereport sheet and moodboard, took a combined 6 hours. The modelling stage, including modelling, uv-mapping and texturing, took a total of 42 hours, with modelling being the largest part, concisting of 29 hours. Lastly, production and post, concisting of a motion and material preview, lighting, animation, and post processing came to a combined 25 hours.
The planning for the project, concsiting of creating an estimated timeframe, timereport sheet and moodboard, took a combined 6 hours. The modelling stage, including modelling, uv-mapping and texturing, took a total of 42 hours, with modelling being the largest part, concisting of 29 hours. Lastly, production and post, concisting of a motion and material preview, lighting, animation, and post processing came to a combined 25 hours.
ESTIMATED TIME: 70h
ESTIMATED TIME: 70h
ACTUAL TIME: 65h
ACTUAL TIME: 65h
PLANNING
PLANNING
PLANNING
MODELING
MODELING
MODELING
PRODUCTION & POST
PRODUCTION & POST
PRODUCTION & POST
SIMON TORSTENSSON
CONTACT
Mail: simonjern@outlook.com
Tel: 0701132999
SOCIAL
Pintrest
Spotify